An Organic Affair

This is one of my latest illustrations entitled "An Organic Affair' for an innovative product called 'Canvas Couch' in collaboration with nbt. STUDIO. I particularly enjoyed working on this piece as I had the freedom to conceptualize and artistically express my thoughts. The only condition was that it had to have an organic / eco feel in parallel with that of the sofa's material (more details about that below).

An Organic Affair is an abstract visual expression of my soul's growth represented as elements from nature. My soul is like that of a garden. In order for it to flourish and survive I must take care of every single part of it and feed it with what is necessary. In that way I feel my soul is connected with nature and resembles the growth of a plant.

When my soul is growing, awakening and expanding I feel I am unfolding, like a flower blooming in spring time or growing like the leaves  on a tree. A burst of positive energy begins to flow, growing and evolving organically as I move forth.

The Canvas Couch's  main feature reflects the sofa’s name as it is a venue for self-expression. Customers can either choose from a catalogue of art pieces or upload their own and have it printed using none toxic UV printing.

Also made of ICB (inverted Corrugated Board) and cushioned with natural latex upholstered with recycled PET fabric, the Canvas sofa can be shipped in very compact package of 70x90x43 cm and can be quickly assembled tool-free. For more information about Canvas Couch and more please visit http://nbtstudio.com/


Sim xo

Canvas Couch

Canvas Couch by nbt. STUDIO at the Salon Di Mobile Milano 2012

An Organic Affair

Happy Easter!

Hi everyone! A very happy Easter to all of you out there celebrating and hope you're enjoying the long weekend despite the odd weather! Well to brighten up you're day a little, I've quickly designed this festive poster, by mistake. I've been itching to create a kawaii style character so I started sketching random characters and ended up with this little blue haired bunny. I wasn't planning on it but I love 'accidental' designs. Check out my  initial sketches below. In the meantime I'm going to fetch me some choco! Have fun!

Sim xo

Messing around, then the ears showed up

Ok so this is going to be an Easter thing. Build a Bunny game?? Umm no.

This was looking more like the Playboy bunny..

Nevertheless this was the final character skeleton I was going to build on.

The Art of Saying Hello

I hardly ever receive any interesting business cards that stand apart from the rest. Although they serve their main purpose of providing relevant information, most cards have the same dull layout and average, if not cheap, printing quality. So for my new cards I decided to create a design that is unconventional, personal and represents self-expression. Basically, a keeper. I designed a digitally manipulated surreal self-portrait  (couldn't get more personal than this!) by combining my love for photography,  illustrations and surrealism, used it as a key visual to express my design character directly on card. Using a portrait is also a good idea since I am the direct interface with the receiver. As you can tell I've omitted my face, which perhaps may not help in remembering me, however the big hairdo is still there : ) I'm really pleased with the outcome especially the printing and paper quality which really makes all the difference.

Sim xo

Website Alert

Hello everyone! I have once again disappeared for a while but all for a good cause. The website is now live and I'm really excited about sharing it with you! Hope you enjoy navigating through it and feel free to drop me a note with your feedback, design dilemmas or just to say hi!

Sim xo

hi@samarsadik.com

Fashion Alert: Dania Khan

Super excited to finally announce that Dania Khan has finally launched her brand! Identity design designed by who else ; ) Dania Khan is a unique fashion label designing ready-to-wear and haute couture creations for the chic and edgy, with a labour of love expressed in every thread. Check out her gorgeous Little Lady Collection now in stock at
http://www.aura-b.com/dania-khan

Sim xo

www.daniakhan.com

Colour Me Happy...

...inspired by geometric shapes, bright colours and a dash of sparkle! And I will never tire of polka dots!

Sim xo

Colour Me Happy

Work-in-progress

Season's Greetings!

Here's my latest illustration for the season using pencil on paper and mixed media. Lately I have been inspired by images of animals and curious to mix them up with my drawings. And here's the first! So what do you think? Would love to get your thoughts as always so feel free to leave a comment or drop me a line : ) Oh and expect more soon!
Sim xo

The beginning...

..and the finished illustration!

Monday Moodboard

Hello. This looks more like Macaroon Mania except for the cupcake greeting card designs. Welcome to my new category added to my blog every Monday! Those who know me well enough, I'll bet are not surprised to see all the goodies on today's moodboard. All I can say is I am in a state of 'dessert delirium'! Which I don't mind since  I will be off to a killer workout at the gym later tonight (big smiley). Hope today's images inspire your sweet tooth! Yum yum for now...

Liz and the 80s

Initially I was going to illustrate a caicature of Liz from the sixites but I accidentally came across a picture of her massive, questionable hairdo from the 80s. Talk about va-va-va voom volume! Perhaps still not big enough? Anyway, always good to know that someone else had a bigger hairdo than mine (For those of you who know me, you know what I'm talking about!)

Colour Block 80s

LT wall mural. Arm chair from Moooi,
cushion from Bo Concept

Mabrook! (Congratulations)

Congratulations to the lovely couple Linda and Mahmoud who just got married last eve!! Here's to a happy lifetime together! These illustrations were made for Linda's wedding signboard so once I receive some images of the final piece I shall post! Linda is dressed in traditional Palestinian thobe while Mahmoud sports a Lebanese dabke costume.

Hepburn + Funny Face + Vespa = All Smiles

I love illustrating people in such a way that reveals a fun aspect about their character. Why? Simply because it makes me smile and I guess others too. I call it art that makes you smile. And this adorbale, truely funny-faced little icon called Hepburn has always been on my top list of must-illustrate. I was flipping through her pictures from 'The Audery Hepburn Treasures' (great book by the way if you're a fan) and found myself smiling all the way through at her quirky facial features. The ones that struck me most were the Roman Holiday images. I sort of imagine myself doing the same thing crashing my way through Rome on a little Vespa. Speaking of which I  once read that it's because of her in that movie Vespas have become so popular amongst women...I'd really love to own one. But can anybody bring it to the UAE? I know, we have crazy highways and terrible random drivers but still, I wouldn't mind driving a hot pink one around my neigbourhood!

Marilyn On My Mind

Vanity Fair November issue cover story Marilyn Monroe inspired me to create this caricature. Her story for VF is pretty sad but looking at her pictures she always seems so alive, happy and living it up all the time. Regardless of  her scandals and personal issues, I just think she's an absolutely gorgeous woman and definitely a must-illustrate icon. So I decided to do just that and because I liked the image so much, I wanted to incorporate it for an interior space. I think she looks really good blown-up on the wall with some old-style french furniture like the chaise-longue in the picture. Something symbolic of old and new. I think the combination looks pretty cool and adds a fresh and fun element to any living space. More to come.

Happy Illustrations

This week is all about illustrating profiles and I absolutely love it. Some people think it's poking fun at people and distorting faces, but for me it's not like that at all. Instead I like to think of it as exaggerating some features in such a way as to bring about a certain aspect of the character to life and create a humorous mood (ensuring everyone stays happy too!) My style is very simple really and mainly based on geometrical shapes keeping it nice and clean. This is an illustration of my friends, a lovely couple who recently celebrated their 1st year wedding anniversary. Chantal wanted to give Jack something different with a personal touch as a gift so she commissioned me to create this light-hearted poster which actually turned out to be a lot of fun to make! And a great gift idea too (a happy ending for the couple...)

Leading Lady

I recently watched Liz Taylor's Cleopatra from 1963 on my way back from London. I'm not into classic movies but I was intrigued to watch it because it's based on a true story about one of the most powerful women in history and for its Oscar winning performance. Liz Taylor was absolutely breath-taking especially in every costume she wore...A movie definitely worth watching and a feast for the eyes. Gave me lots of ideas to think about too including this illustration..







The Beginning

Thought it would be nice to start my blog by posting some recent work. Just wrapped up a new set of chic and elegant interior illustrations for an upcoming storage feature...